James Oliver
James Oliver

The ultimate Instagram statistics resource page made in 2019 with 2019 stats. This page is an accessible and tweet-able resource page that we will continuously update when more stats come out. 

Bookmark this page for later use.

Great for any twitter feed or your next blog post.

Let’s begin,

Founders Story

Kevin Systrom began building Instagram in 2010 at the age of 27 with his friend Mike Krieger. Within a year, 500,000 people a week were signing up for the app’s image-sharing service. 

Kevin Systrom

“We crossed 10,000 users within hours, and I was like, ‘this is the best day of my life.’ This is amazing, right?” he says. “At the end of the day, it kept growing so much I thought, ‘are we counting wrong?'” 

The duo both went to Stanford University’s and participated in the Mayfield Fellows program. But they didn’t know each other back then, they meet when Kevin made an app on his weekends while he was working at Google. 

The app was called Burbn which was an location-aware photo and note-sharing app. 

And,

Mike was an enthusiastic early user of Burbn and they got speaking, Burbn evolved into Instagram dropping the note-sharing and sticking to photos.

Only two years later Facebook bought the Instagram for $1 billion in 2012

The duo still continued working for Instagram for 6 years until finally leaving in 2018.

2019 Instagram statistics

500+ million Instagram accounts are using stories daily

80% of accounts follow a business on Instagram.

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

500 million+ Instagram accounts worldwide are active every day

25 million+ Instagram business profiles worldwide

60% of people say they discover new products on Instagram.

instagram management

2 million+ advertisers worldwide use Instagram to share their stories and drive business results.

Over 90% of marketers who employ an influencer marketing strategy in social media believe it is successful.

500 million+ accounts use Instagram Stories every day

200 million+ Instagrammers visit at least one business profile daily.

1 Billion+ Instagram accounts worldwide are active every single month​

Globally, 130 million people are tapping to reveal shopping tags on Instagram in posts every month.

Instagrammers surveyed globally use the platform multiple times per day: Ages 18–24: 67%

Instagrammers surveyed globally use the platform multiple times per day: Ages 25–34: 60%

Instagrammers surveyed globally use the platform multiple times per day: Ages 35–44: 49%

Instagrammers surveyed globally use the platform multiple times per day: Ages 45–54: 43%

Instagrammers surveyed globally use the platform multiple times per day: Ages 55+: 31%

31% of people surveyed in the UK say they plan to use Instagram more in the coming year.

2 million+ advertisers worldwide use Instagram to share their stories and drive business results.

60% of people say they discover new products on Instagram.

200 million+ Instagrammers visit at least one business profile daily.

80% increase in time spent watching video on Instagram.

instagram management like neon

Brand Follower Growth Increases from 6% to 8% Month-Over-Month on Instagram

Users Under 25 Spend Over Half an Hour on Insta Each Day

80% of Instagram Users Live Outside the US

7 out of 10 Instagram Hashtags are Branded

Having at Least 1 Hashtag Will Get You 12.6% More Engagement

The Optimum Number of Hashtags is 11 on Instagram

Instagram Posts With a Face Get 38% More Likes

Japanese Users Make Up 27% of All Engagement on Instagram

80% increase in time spent watching video on Instagram.​

1/3 of the most viewed stories are from businesses.​

64% of Users Are Between 18 and 34

instagram stats
Source

We’re putting together pages on every social channel to make a downloadable 2019 social marketing sheet. The combined facts and statistics will help you plan a great social media campaign.

What was your favourite Insta stat?  Comment below.

Related –

Twitter Statistics 

Facebook Statistics

Pinterest Statistics

Does your business need a social presence? Explore our Social Media Management

Note: Please link back to Evolvedtoaster.com and this page when you reference/quote the statistic. ✌️

RESOURCES AND STATISTICS USED IN THIS POST

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